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Beyond the Pitch

TechColumbus stressing startups with new logo, SpringBox Labs name for business incubator

TechColumbus is updating its brand image to reflect its tighter focus on helping startups.

The nonprofit that manages state Third Frontier grants and loans, matched by corporate donors and services, has rolled out a new logo that evokes a circuit board. The logo reflects the organization’s renewed commitment to entrepreneurs, Chris Anderson, vice president for venture acceleration, told me in an email. Back in July I covered TechColumbus’ “gut check” on its mission under new CEO Tom Walker and shedding of its broader advocacy role.

Read more at Columbus Business First

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