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Beyond the Pitch

Video: Fertilizing Growth in AgTech with 3Bar Biologics

3Bar Biologics

With a background in chemical engineering and more than 30 years in product discovery and product leadership, Bruce Caldwell became enamored with bugs. Not the kind that crawls on the ground, but the healthy kind that helps plants grow.

Learn how 3Bar Biologics (Bruce’s second startup founded about five years ago) successfully pivoted. Once a small company focused on selling innovative biologics to farmers into an industry disrupter partnering with the largest agtech names.

About 3Bar Biologics

3Bar Biologics is a cutting-edge biotech company that helps the agricultural value chain optimize their solutions for improving quantity and quality of crop production. 3Bar’s proprietary delivery method grows fresh microbes on-site to ensure farmers have the most viable and abundant beneficial microbes at the time of application. By partnering with innovative like-minded companies and research universities, 3Bar is delivering the highest quality and most cost-effective biological microbe solutions to drive profitability for the agriculture industry, while also reducing its dependence on synthetic chemicals.

About Bruce Caldwell, Founder & CEO

Mr. Caldwell brings 30 years of customer discovery and product innovation leadership from a career at Scotts Miracle-Gro and Procter & Gamble. At The Ohio State University, he has served on the advisory board of the College of Food, Agriculture, and Environmental Science and as a mentor in the Fisher College of Business Center for Technology Entrepreneurship. He was previously president of the university spinout NanoMed Inc. Mr. Caldwell earned a BS in chemical engineering from Georgia Tech and an MBA from University of Cincinnati.

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