TOOL: Start With Why

As part of our support for the entrepreneur community, Rev1 offers tools and tips that we think will be valuable to our audience. As part of the tools series, we review podcasts that are helpful along the startup journey.

Simon Sinek’s model for inspirational leadership starts with asking the simple question “Why?” Sinek’s Ted Talk, “Start With Why,” uses anecdotes from Apple, Martin Luther King, and the Wright brothers to illustrate the path that true leadership takes. Start with Why is a key question that successful leaders ask while developing the culture of their company.

Great Leaders Start with Why

As the head of your organization, you must also be the leader. Your “why” is your internal driver, the north star and will become the company’s mission.  It is the first step in setting the tone for your company’s culture. One of the great things about building a company from scratch is that as founder, you can create the culture you always wanted to have. It pays to be intentional at a very early stage. What you care about as the CEO will influence your employees’ pursuits. Before you get started with this tool, read this blog post.

Download this tool to help you define your “why?”


About Rev1 Ventures

Rev1 is a venture fund that helps entrepreneurs build great companies. Combining investment capital with a unique blend of services through our startup studio, we propel innovation for startups and corporate innovation teams. Our seasoned, data-driven team helps lay the foundation for scalable growth with the skills to evolve a product, sell to customers, and build the right team. Named a top VC investor in the Great Lakes Region, Rev1 manages a continuum of financial support from corporate and community partners, as well as the Ohio Third Frontier. Rev1 was named the Most Active VC in Ohio in 2017 by CB Insights. For more information, visit