Beyond the Pitch

TOOL: Executive Summary Template

executive-summary.alt

The executive summary is like the cliff’s notes version of your business plan. It is your chance to draw in a potential investor so that they are eager to learn more about you and your business. This one to two-page document should highlight your accomplishments and be the lead-in to your full business plan.

Investors receive multiple business plans every day. If you want to earn serious consideration, the story you tell in your executive summary must be compelling. This is your opportunity to show credibility and stand out.

The executive summary is the all-important first impression for raising money, forming partnerships and promoting your company. Writing one is not as daunting as it may seem. Use this template to create the first piece of your comprehensive business plan.

Pro Tip: Don’t forget to include your contact information!

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