Beyond the Pitch
Turning Columbus into an Iconic Brand
Using proprietary idea and strategic generation tools to create a competitive positioning for brand Columbus
Part of Innovate New Albany’s TIGER Workshops Series
Cities are brands too. And the more competitive, the more business, investment and productive citizens they attract. This workshop is for those who love Columbus and would like to help create a compelling competitive positioning and narrative for it as an iconic American city.
We’ll use proprietary idea and strategic generation tools during the workshop to approach brand Columbus in a fresh way. This workshop is also designed for those who want to build their creative and strategic thinking skills so that they can use them with the teams they work with every day.
Jonathan Holburt was a business director with Asia-Pacific responsibilities at the following agencies: Saatchi & Saatchi, Young & Rubicam, DDB and Bates. His key clients were: Mead Johnson, Procter & Gamble, McDonald’s, Kraft, Pepsi, Campbell’s, AT&T, Nokia, Hewlett-Packard, Peninsula Hotel Group and United Airlines.
During his thirty-year career he worked in Singapore, Hong Kong, Bangkok, Tokyo, Saigon, New York and Los Angeles.
Jonathan has contributed articles to the Wall Street Journal, Asian Wall Street Journal, Far Eastern Economic Review, South China Morning Post, Straits Times, Enterprise Innovation, Telecom Asia and Advertising Age. He has been interviewed on CNN, BBC, Asian Business News and The Advertising Show and has been quoted in the recent advertising book, “Digital Doesn’t Matter”. Advertising Age described him as an “Asian branding expert.” Jonathan’s novel, “Kyuden,” (retitled to “Shadow Emperor” for the e-book version) was “optioned” for the movies. He won two Effies for Asia regional activation work created for Nokia during its peak in 2007. He’s a Magna Cum Laude graduate from University of California, Los Angeles (UCLA) (1980).
Married with two children, Jonathan is based in Columbus.
8:45a – Check in and grab coffee
9:00a – Get down to work
12:00p – Light lunch & networking
Free! (We will have coffee in the morning & a light lunch at noon.)
Note: Attendance is limited to the first 16 people who register.
A special THANK YOU to Results Marketing for sponsoring lunch.
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