Beyond the Pitch

TIGER Talk: How Public Relations Helps Fuel Business Growth

When: 11:30 a.m.
Where: 8000 Walton Parkway, Suite 200 New Albany, OH 43054 United States

Accredited public relations pro Tracy L Teuscher joins us to share the key role of public relations in fueling brand awareness and audience engagement that propels business growth. In this TIGER Talk, she will share real-world stories and campaign examples along with the latest industry research to help you clarify unique opportunities to leverage the power of PR.

You’ll take away keen insights into:

  • How PR outcomes drive important brand objectives
  • The PR connection to content marketing, pull marketing, experiential marketing, and event marketing
  • The PR connection to media relations, community relations, brand positioning and reputation management
  • Identifying business milestones to leverage the power of PR
  • Tying your brand story to trending news – and more!
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  • Resources

    Getting Started
    Tips for turning a concept into a company

    Getting Customers
    From honing your pitch to getting your first customer

    Success Stories
    Entrepreneur Success

    Getting Funding
    How and where to get the cash you need to grow

    The Hard Stuff
    How to navigate hiring, taxes, legal and more

    The Network Effect
    Making the right connections at the right time

    #Startup Buzz
    The news and trends that matter to you

    Rev1 News & Events
    The latest buzz and networking opportunities