Beyond the Pitch
TIGER Talk: How Public Relations Helps Fuel Business Growth
Accredited public relations pro Tracy L Teuscher joins us to share the key role of public relations in fueling brand awareness and audience engagement that propels business growth. In this TIGER Talk, she will share real-world stories and campaign examples along with the latest industry research to help you clarify unique opportunities to leverage the power of PR.
You’ll take away keen insights into:
- How PR outcomes drive important brand objectives
- The PR connection to content marketing, pull marketing, experiential marketing, and event marketing
- The PR connection to media relations, community relations, brand positioning and reputation management
- Identifying business milestones to leverage the power of PR
- Tying your brand story to trending news – and more!
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