Beyond the Pitch
Stuck in an Elevator with Singing Flight Attendants
A light, humorous, yet informative look at elevator speeches, 30-second personal commercials, and why your networking message is critical.
Jeffrey Pollock will challenge the status quo by taking a stand against the prevailing wisdom behind “Elevator Speeches” and 30-second personal commercials. He will spotlight themes like niche marketing, differentiation, and positioning. To inspire those in attendance, he will reveal a closely-guarded method for creating a personalized message that has networking impact. Filled with anecdotes, human-interest stories, and sensory images, participants will learn a “how to” series of steps for crafting their own unique personalized message for standing out from the competition.
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