Beyond the Pitch
Seizing the Right Market: Calculating the Potential of New Ideas
Every product needs a target market. Whether you’re starting your own business, searching for investment, or are working on a new product idea for your company, to be successful you need to know how much money you can potentially make. And that starts with a proper evaluation and understanding of your market.
In this TIGER Talk, you’ll learn how to:
- Research your market landscape
- Calculate the market size for your product
- Identify industry trends, competition and ways to anticipate unexpected solutions
Project your success and return on investment
You’ll leave with insights, resources and next steps to take as you build your new idea.
This is Part 1 of a 2-Part Series (see Part 2: Feeling The Pain: Articulating the Problem You Solve) about understanding your market and building a successful business from it. You don’t have to attend both sessions, however, you will get the most out of attending both.
Kevin Dwinnell is Commercialization Practice Leader for Taivara, a tech innovation and software development firm. Kevin has a history of driving product innovation, testing promising business markets and forging robust client relationships to boost top-line revenue. With more than 20 years of experience in the interactive and digital media space performing work for leading brands like AOL, HP, Netscape, and Sony, he offers insights and perspective that will minimize missteps and improve the chances for success. His experience in launching and growing new business in both B2B and B2C categories include efforts for Hanna-Barbera Studios, Emerson Network Power and Turner Broadcasting.
11:30a – Networking
12:00p – Speaker
1:00p – Group Meeting Concludes & Networking Resumes
Cost: Free! (Lunch included)
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