Beyond the Pitch

Seizing the Right Market: Calculating the Potential of New Ideas

When: 11:30a.m. - 1:00p.m.


Every product needs a target market. Whether you’re starting your own business, searching for investment, or are working on a new product idea for your company, to be successful you need to know how much money you can potentially make. And that starts with a proper evaluation and understanding of your market.

In this TIGER Talk, you’ll learn how to:

  • Research your market landscape
  • Calculate the market size for your product
  • Identify industry trends, competition and ways to anticipate unexpected solutions

Project your success and return on investment

You’ll leave with insights, resources and next steps to take as you build your new idea.

This is Part 1 of a 2-Part Series (see Part 2: Feeling The Pain: Articulating the Problem You Solve) about understanding your market and building a successful business from it. You don’t have to attend both sessions, however, you will get the most out of attending both.

Kevin Dwinnell is Commercialization Practice Leader for Taivara, a tech innovation and software development firm. Kevin has a history of driving product innovation, testing promising business markets and forging robust client relationships to boost top-line revenue. With more than 20 years of experience in the interactive and digital media space performing work for leading brands like AOL, HP, Netscape, and Sony, he offers insights and perspective that will minimize missteps and improve the chances for success. His experience in launching and growing new business in both B2B and B2C categories include efforts for Hanna-Barbera Studios, Emerson Network Power and Turner Broadcasting.


11:30a – Networking
12:00p – Speaker
1:00p – Group Meeting Concludes & Networking Resumes

Cost: Free! (Lunch included)

Register Now »»

  • Get startup tips and resources delivered directly to your inbox.

  • Resources

    Getting Started
    Tips for turning a concept into a company

    Getting Customers
    From honing your pitch to getting your first customer

    Success Stories
    Entrepreneur Success

    Getting Funding
    How and where to get the cash you need to grow

    The Hard Stuff
    How to navigate hiring, taxes, legal and more

    The Network Effect
    Making the right connections at the right time

    #Startup Buzz
    The news and trends that matter to you

    Rev1 News & Events
    The latest buzz and networking opportunities