Beyond the Pitch
Savvy Startups: Best Practices for Small Businesses
Startups are a part of what makes Columbus a dynamic city. But with all the time and capital that it takes to manage a startup, how can these growing businesses allocate time for public relations?
Join us on June 16 for a startup panel that dives into the essentials of what it takes for successful strategic communication in startup companies and small businesses. Learn how our local startups manage PR efforts with limited time and budgets.
Attend if you’ve ever asked the following questions:
- How can I start a startup? How have other entrepreneurs launched their businesses?
- What makes a good foundation to be a successful startup?
- What local resources are key for startup PR initiatives?
- How is PR measured in startups? What is a “win”?
From the best PR practices for startups to real case studies, our panelists will cover all things “startup” and deliver takeaways that can apply to any brand.
Lisa’s committed to telling the stories of technologies, entrepreneurs, industries and companies that are bringing business and jobs to Ohio. As 15 years as a meteorologist, reporter and host for NBC, CBS, ABC and FOX affiliated television stations, Lisa is uniquely qualified to translate tech and science to a broad range of audiences. She is a leader in content and graphic development, strategic branding and effectively communicating complex ideas across multiple platforms. Lisa increases the visibility and reputation of Ohio as the destination for innovation and technology growth.
Kristy Campbell, Chief Marketing & Communications Officer at Rev1 Ventures
Kristy has spent her 20+ year career working with – and within – tech startups to help them build their brand, grow revenue and scale. She leads Rev1 Ventures’ marketing and community outreach efforts, helping portfolio companies generate awareness, first customers and a repeatable sales pipeline. Kristy has held executive-level positions with multiple high-growth tech firms, including Manta.com – the largest online small business directory – and Saama Technologies, a leading Big Data firm. She launched Manta’s Small Business Wellness Index study, which drives 800MM+ media impressions per year and featured coverage in outlets such CNN Money, NBC News and USA Today.
Nicholas Pavlik, Public Relations Manager at the Small Business Administration
Nick has more than 12 years of professional experience in public relations and marketing. Previously an Army combat photographer, he traveled to more than eight different countries providing public affairs support. After his last deployment in 2011, he worked for Ohio’s Adjutant Generals Department serving as a public affairs officer. Currently, Nicholas works for the Columbus District Office of the U.S. Small Business Administration promoting the organization and the small businesses and entrepreneurs that call on the SBA for their small business needs.
Taylor Ray Orsbon, Director of PR, Geben Communication
As Director of PR for Geben Communication, Taylor Ray Orsbon leads the agency in delivering exceptional service and driving desired outcomes. She brings her signature quick-thinking and positive approach to relationship building and strategy, focusing on innovative best practices that establish clients as trendsetters and leaders within their industries. Named one of the top young professionals in Columbus, Ohio, Taylor has a proven track record of securing high-profile placements in national media, including the Wall Street Journal, The New York Times, Forbes, TechCruch and Mashable, among others. Taylor stays immersed in the local Columbus community, volunteering her time and talent with ROX, The Women’s Fund of Central Ohio, Columbus StartupWeek and TEDxColumbus.
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