Beyond the Pitch
Pre-suasion: Setting the Stage for Influence
This TIGER Talk, led by Brian Ahearn, will be valuable to any business person who must influence others to achieve their goals. In today’s highly competitive business world, that includes virtually everybody! “Pre-suasion” is a hidden gem when it comes to your ability to influence people. It’s the process of arranging for an audience to be receptive to a message BEFORE they encounter it. You could call it “setting the stage” and research shows it can make your attempts at influence much more powerful.
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