Beyond the Pitch
Marketing with Meaning
Everyone knows the importance of effective communication. However, unraveling the complexity of marketing and messaging can monopolize your time and bankrupt your budget. In this workshop, Jim Johnson, noted creative director and educator, will help you communicate the heart and soul of what you do to those who care. He’ll take you through the principles of purchase psychology, purpose-driven marketing, and storytelling. You’ll learn messaging techniques that will help you effectively communicate your story, market your products, and efficiently build your business. If you’re unsure about what to say or feel your messaging is not focused or inspiring, you’ll benefit from this session.
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