Beyond the Pitch
The Marketing Mix and the 4 P’s of Marketing
It’s simple! You just need to create a product or service that a particular group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy. Then you’ve got it made!
There’s a lot of truth in this idea. However, a lot of hard work needs to go into getting it right. With over 25 years in marketing and growing entrepreneurial organizations, Michelle Adams, Founder and CEO of Prism Marketing will share valuable insights into market research, trend identification, digital marketing, and ROI analytics to help you develop savvy marketing and cohesive, compelling messages to reach your target market.
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