Beyond the Pitch

Innovate New Albany’s TIGER Talk series w/ Buckeye Interactive

When: 11:30AM
Where: 8000 Walton Parkway, Suite 200 - New Albany, Ohio

You probably know how profitable your company is, but have you quantified the profitability of your website? Google Analytics allows you to understand where your visitors came from, how long they stayed, what content they viewed, whether they bought something, and when they left. This is a treasure trove of information for marketers, geeks, and developers, but what about CEO‘s? The tool’s metrics are invaluable for growing a business, yet the sheer amount of data can make finding valuable insights difficult.

In this one-hour session, Brad Griffith, CEO of Buckeye Interactive, will guide you through:

  • What to measure and why (Key Performance Indicators)
  • How to cross-reference your data so that you get the most out of it
  • Which data and insights you should be reviewing
  • How to setup custom dashboards

In addition, we will review a few class participants’ analytics accounts to see how your sites are performing and provide actionable insights for improving leads, sales, conversions, traffic or visitors. (You must have Google Analytics installed on your website and access to the tool in order to have your data reviewed.)

11:30a – Networking
12:00p – Speaker
1:00p – Group Meeting Concludes & Networking Resumes

Free! (Lunch included)

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  • Resources

    Getting Started
    Tips for turning a concept into a company

    Getting Customers
    From honing your pitch to getting your first customer

    Success Stories
    Entrepreneur Success

    Getting Funding
    How and where to get the cash you need to grow

    The Hard Stuff
    How to navigate hiring, taxes, legal and more

    The Network Effect
    Making the right connections at the right time

    #Startup Buzz
    The news and trends that matter to you

    Rev1 News & Events
    The latest buzz and networking opportunities