Beyond the Pitch
How Big is Your Market? Size it to Drive Sales
Part of owning a business is understanding the market you sell to, who is in that market, and are they viable buyers. Have you ever wondered how to determine the size of your market? What would be your total sales if you sold to everyone in the market?
Learn the fundamentals of TAM, SAM and SOM to size your market and get focused with your selling efforts from REV1 Venture’s expert, Greg Pugh.
In this one-hour session, you’ll learn how to:
- Calculate your TAM, SAM, and SOM (Total Available Market, Serviceable Available Market and Serviceable Obtainable Market)
- Identify early adopters
- Leverage your advocates to grow sales and market share
Presenter: Greg Pugh, is an SVP of Customer Acquisition at Rev1 Ventures. Greg helps technology startups navigate the concept and seed stages of development. There’s nothing he would rather be doing than working directly with concept and seed stage entrepreneurs to achieve market validation, find first customers, or hit milestones that make a business attractive to investors. Greg has a B.S. degree in Physics Education (meaning he’s trained to teach quantum theory) from The Ohio State University.
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