Beyond the Pitch
Connecting Sales & Marketing: How Personas Can Drive Customer Action
Customers will make or break your business. Successful businesses focus on targeted, personalized campaigns to drive customer action. Personas are a great tool for connecting this often disconnected sales and marketing process.
- How to create targeted, actionable personas that align your marketing message with the needs of your customers
- How to get critical input from your customers and sales teams to ensure your personas are authentic
- How to identify and prioritize campaigns targeted at driving customer action
Kristy Campbell, Chief Operating and Marketing Officer, Rev1 Ventures
Kristy has spent her 20+ year career working with – and within – tech startups to help them build their brand, grow revenue and scale. She leads Rev1’s portfolio sales and marketing efforts, helping companies generate awareness, first customers, and a repeatable sales pipeline.
Cultivate – 3989 Broadway (Rear Entrance), Grove City, OH 43123
Lunch and the Event are free. Registration is required.
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