Beyond the Pitch

Connecting Sales & Marketing: How Personas Can Drive Customer Action

When: 10:30a.m. - 12:00p.m.
Where: Dublin Entrepreneurial Center (DEC) 565 Metro Place SouthSuite 190 Suite 190 Dublin, OH 43017


Join the DEC and Rev1 on Thursday, June 15th from 10:30 am – 12:00pm

Register on Eventbrite


Connecting Sales & Marketing: How Personas Can Drive Customer Action

Customers will make or break your business. Successful businesses focus on targeted, personalized campaigns to drive customer action. Personas are a great tool for connecting this often disconnected sales and marketing process.

In this one-hour session, you’ll learn:

  • how to create targeted, actionable personas that align your marketing message with the needs of your customers
  • how to get critical input from your customers and sales teams to ensure your personas are authentic
  • how to identify and prioritize campaigns targeted at driving customer action


Alicia Oddi, Director, Entrepreneur Programs

Whether she is developing messaging and collateral for Rev1 portfolio companies or producing Demo Day, Rev1’s showcase of the region’s most exciting portfolio companies, Alicia’s enthusiasm and excitement for entrepreneurs and startups shines through. She leads creation and delivery of the tools, templates, and programs that are helping Rev1’s entrepreneur clients build great companies. Her team is the first touchpoint for entrepreneurs looking for support as well as the initial connection for organizations and individuals interested in Rev1 Labs, our entrepreneur space. With creativity and flair, Alicia shows Ohio and the rest of the country how our entrepreneurs are changing the world. She has a BA in Art History and an MA in Arts Policy and Administration from The Ohio State University.

Kristy Campbell, Chief Operating and Marketing Officer

Kristy has spent her 20+ year career working with – and within – tech startups to help them build their brand, grow revenue and scale. As Rev1’s COO and resident CMO, she leads the entrepreneur programs and partnerships that support Rev1’s portfolio growth. Kristy also works directly with companies to implement focused sales and marketing efforts, helping companies generate awareness, first customers, and a repeatable sales pipeline. Kristy previously held executive-level positions with Manta.com – the largest online small business directory, and Saama Technologies, a leading Business Intelligence services firm. She has a BS in Journalism from Ohio University and an MBA from Ashland University.

11:45 am – 1:00 pm: Complimentary networking lunch sponsored by Buffalo Wild Wings.

Additional DEC Opportunities

• 10:00 am – 1:00 pm: Ohio SBDC of Columbus State offering Small Business Advisory Services

• 11:00 am – 1:00 pm: Additional Free Professional Small Business Advice

• Startup/Scaleup 1-on-1 with Representatives from Rev1 Ventures

• Financial 1-on-1 with Andrew Rosenbeck, 5/3rd Bank

• Human Resources 1-on-1 with Representative Tyler Abrams, Sequent

• Legal 1-on-1 with legal counsel, Carlile, Patchen & Murphy

• Accounting 1-on-1 with Rea & Associates

Location: The Dublin Entrepreneurial Center is located at 565 Metro Place South, Dublin, Ohio 43017 on the first and third floors. For more information visit our website or even better join the conversation on twitter, facebook, or LinkedIn.

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