Beyond the Pitch
Rev1 Founders’ Lunch | Community Building: Growing a Social Sharing Platform
Rapchat’s founders grew up together in Columbus, OH. Ironically, they both represent significant user segments that make up the Rapchat community. Seth, while not a real musician, always enjoyed “freestyling” or rapping over beats for fun with his friends which led him to come up with the idea. Pat is an established rapper, producer, and musician. He and other musicians see Rapchat as a way to build and engage with fans, connect with other musicians, and perfect their craft. With these
With these perspectives, the two are able to attack the product using a multi-pronged approach by finding ways to provide value for all segments. Seth taught himself how to code iOS apps out of necessity to launch this product and leads product development. Pat – in addition to being a rapper with over 10M+ combined views on his songs – works on the marketing side of things leveraging his 7+ years of experience in social media advertising. The two together wear several different hats but also have help from other team members that focus on Android and backend development.
Rev1’s Founders’ Lunch series features first-hand insights into the triumphs, trials, and tribulations of Rev1 company founding teams. Each luncheon will feature a founding story and tips on a topic, plus delicious food from a local eatery and optional guided tours of the Rev1 Labs facility.
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