Beyond the Pitch
How Big is Your Market? Size it to Drive Sales
What you will learn: If you could sell to everyone in your market how many customers would that be? Learn the fundamentals of TAM, SAM and SOM to size your market and focus your selling efforts. Whether you’ve just started your business or are looking to grow market share, this session will help you focus on growth. Calculate your TAM (Total Available Market), SAM, (Serviceable Available Market and SOM (Serviceable Obtainable Market); Identify early adopters; and Leverage your advocates to grow sales and market share.
Who should attend: Entrepreneurs, Business Owners, Managers, Marketing & Sales
Speaker: Greg Pugh, SVP, Customer Acquisition, Rev1 Ventures helps technology startups navigate the concept and seed stages of development. There’s nothing he would rather be doing than working directly with concept and seed stage entrepreneurs to achieve market validation, find first customers or hit milestones that make a business attractive to investors. Greg has a BS degree Physics Education (meaning he’s trained to teach quantum theory—not to coach track and field) from The Ohio State University.
RSVP: Lunch and the Event are free. Registration is required.
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