SHARE Mobility Turns Commuting into an Employee Benefit that Attracts New Hires
SHARE Mobility Founder Ryan McManus describes his company as an amazing story of transition.
“Before the pandemic, we helped companies solve parking problems or add ‘nice to have’ commuter benefits,” McManus said. “Now we focus on helping manufacturing and logistics companies, typically in rural areas, find, hire, and move employees who do not own cars and don’t have access to public transportation. Transportation for employees has become a critical benefit for hiring and retaining employees, which is one of the greatest pain points in business today.”
In March 2020, like many young companies, SHARE Mobility suffered significant business losses as the pandemic took hold. However, unlike many other small businesses, SHARE Mobility looked at the market through fresh eyes and identified an unmet need.
“Fill Open Jobs” became the firm’s unique selling proposition—an idea that over the last 18 months has attracted human resource managers from some of the largest companies in the country.
With SHARE Mobility’s technology-enabled service, employers can provide transportation as an employee benefit. The solution improves access to better jobs for potential employees, and gives employers a competitive advantage when seeking talent, especially in today’s complicated hiring environment. With the benefit of convenient and affordable or even free transportation, SHARE Mobility customers are able to transform how they hire.
Helping More Candidates Say Yes to a Job
For people who don’t have a car or access to public transportation, getting to work can present a huge obstacle. Lack of transportation can keep candidates from accepting a position that otherwise would be a good fit. Additionally, in some regions, finding affordable housing forces people to live further away from where the jobs are. SHARE Mobility overcomes this hurdle by allowing companies to recruit with “transportation provided” benefits.
SHARE Mobility provides a turnkey solution for companies, combining software and transportation services that make it easy for companies to start their first transportation benefits program. Advanced routing algorithms optimize the ride assignment and routing of large groups of riders that ensure on-time arrivals and reduce costs over on-demand rider services. SHARE Mobility rides are only available to individuals invited by their employer or by a community that provides ride share services, such as the City of Dublin, OH.
SHARE Mobility’s commuting transportation service began in Ohio in 2017. Last year the company expanded to Texas, Michigan, Indiana, Pennsylvania, and Kentucky. “In 2022, the company expects to reach 200 locations across the country,” McManus said.
SHARE Mobility’s platform is suitable in both urban and rural areas and uniquely impactful for inner-city to suburbs reverse commutes.
“Our software enables us to provide services in any part of the country. We are especially made for middle America.” McManus said. “The map of our customer prospects is a mirror of the country’s manufacturing and logistics network. We can start up employee transportation programs for a company in three weeks. Riders are taking twenty-eight trips per month on average which is more than any other ride-sharing service.”
Share Mobility’s Business Model Aligns with Customers
SHARE Mobility charges customers an hourly rate per vehicle. Increasing ridership reduces the cost per ride. Efficient routes and scheduling are determined by software algorithms, driven by employee scheduled pickups and stops. The firm does not own vehicles. Instead, Share Mobility launched a partnership program with local transportation companies that provide vehicles, drivers, insurance, and local management and support.
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It is a process McManus, says to teach companies how to think about employee transportation as a benefit. “The beauty of our mission,” he said, “has been to help people get to better jobs through mobility. People change jobs more frequently than they buy a new car. We can affect their transportation choice by being in every new hire packet. We plan to make transportation benefits for employees as common as health insurance.”