Brad Chase’s Strategic Theory of Relativity (STR) offers entrepreneurs and founding teams a new way to think about and build successful business strategies. The model is inspired by the most famous equation in the world—Einstein’s familiar E = mc2 with Chase redefining the variables and turning the model into a business multiplier.
E x mc2™
c = customer value, squared because customers are the most important part of any strategy
m = market potential, how much money the company can make with market size, competition, reach
E = execution, the actions a company takes to achieve better customer value
“Entrepreneurs have to have all the right intelligence to make the right moves,” Chase says, “The model provides a framework.”
Watch this video excerpt to learn more about how to apply this straightforward approach to build a strategy that works for your startup.