Guide to Survey Tools and Techniques


There is no substitute for direct feedback from customers, especially when you are starting up a business. The following articles, worksheet, e-book, and product comparison will equip you to launch the market validation process for your business and carry through with interviews and customer surveys.

Getting Started: How to Survey Your Target Audience – Most first-time entrepreneurs haven’t surveyed customers before. This article sets the stage.


Customer Interviews: What Do Customers Want and The Art of Customer Interviews

Start the survey process with customer interviews. Interviews help you better understand the customer’s pain points, their existing solutions, and how they perceive and talk about the problems they have. The information that you gather in interviews helps you create the right questions to build a survey that drills down into specific issues.

Google Venture Research Sprint e-book and day by day guide explains in detail how to create an interview guide and interview customers. All four chapters are insightful; Day 2 focuses on creating a draft interview guide.

The Best Online Survey Tools in 2022 from techradar and The 17 Best Survey Software and Questionnaire Tools in 2021from HubSpot are good string points for information about commonly used web-based online survey tools, including AskNicely, Centiment, Formstack, Google Forms, HubSpot, JotForm, Nicereply, SmartSurvey, Survey Anyplace, SurveyLab, Survey Monkey, Startquestion, Typeform, and more.


Is there an online survey tool or tutorial that you would recommend? We’d like to know.