Guide to Survey Tools and Techniques

Using survey tools to learn from customers

There is no substitute for direct feedback from customers, especially when you are starting up a business. The following articles, worksheet, e-book, and product comparison will equip you to launch the market validation process for your business. Using interviews and customer survey tools can provide the data you need to assess the market for your products and services.

Getting Started

How to Survey Your Target Audience – Most first-time entrepreneurs haven’t surveyed customers before. This article sets the stage.

Customer Interviews

What Do Customers Want and The Art of Customer Interviews – Start the survey process with customer interviews. Interviews help you better understand the customer’s pain points, their existing solutions, and how they perceive and talk about the problems they have. The information that you gather in interviews helps you create the right questions to build a survey that drills down into specific issues.

Google Venture Research Sprint e-book and day by day guide explains in detail how to create an interview guide and interview customers. All four chapters are insightful; Day 2 focuses on creating a draft interview guide.

The Best Online Survey Tools

This comprehensive guide from PC Magazine Digital Edition is a good place to start. You’ll get a detailed comparison of 10 commonly used web-based online survey tools, including:

  • Campaign Monitor
  • GetFeedback
  • Checkbox Survey
  • FluidSurveys
  • Outside Software eSurveys Pro
  • SoGoSurvey
  • SurveyGizmo
  • SurveyMonkey
  • SurveyPlanet
  • WorldApp Key Survey
  • Zoho Survey

Use this article to find the best survey tool for your needs.

Are there an online survey tools or tutorials that you would recommend? We’d like to know.

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