Beyond the Pitch
Anatomy of an Effective E-mail Marketing Program
Remember back in science class when you dissected a worm and saw exactly how all the parts worked? A bit gross, but fascinating. With no scalpels, Amanda Sage of Gong Gong Communications, will walk you through the anatomy of effective email marketing from head(er) to toe by sharing best practices for e-mail template design, optimizing your campaigns, and benchmarking to drive better customer relationships, greater response, and increased revenue.
By examining real-world examples that demonstrate how paying attention to the little things can make a big difference in email marketing, Amanda will share how to create modern, eye-catching e-mails, manage your mailing lists, and convert traffic to valuable leads.
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