SureImpact Helps Organizations Measure and Express Unique Social Impact to Engage Funders and Stakeholders

“Numbers will tell you amazing things if you know how to listen.” Sheri Chaney Jones

Sheri Chaney Jones, CEO of SureImpact, introduces herself as a venture-backed high technology CEO whose 20-year career was mostly as a researcher and psychologist working in government and nonprofits. Now, as the entrepreneurial founder of two companies—SureImpact and Measurement Resources—Jones says, she spends most of her days in sales to grow her latest company.

“There is no such thing as balance. There are only priorities.”

Jones has long been committed to using data for social good. Measurement Resources is a leadership company in the socially responsible business movement. SureImpact, like so many of our client companies started with a question: “Why aren’t more organizations using data to tell their impact story and create greater good?”

Sheri Chaney Jones took her question to customers who, not only agreed with her vision, but also agreed to fund the development of the beta version of a software solution. Today, SureImpact is a user-friendly case management platform that enables day-to-day case management and data collection, while also enabling organizations to manage, measure, and communicate their unique social impact. Measuring actions and outcomes helps organizations achieve social change.

SureImpact is a case study in market validation and customer success and this Q&A is filled with impactful takeaways. If you only listen to one entrepreneur this month, Sheri Chaney Jones is one to select.



  • Get customers on board early. Validate their pain points and describe your vision. Quantify their benefits. Ask them to help fund the solution. Ten customers told SureImpact “yes.”
  • Jones’ first startup provides consultive services. Hear her tips on how to navigate from services know-how to learning the language of coding and building a SaaS software company that will scale.
  • SureImpact went to market in Q1 of 2020. The company intentionally built a culture that, even in the grip of a pandemic, attracted a team that aligned up front around a compelling vision. Jones shares the how and why.
  • In a discussion packed with hiring tips, learn the fine points of recruiting for skills that are complimentary, not necessarily compatible, eliminating hiring bias, and seeking the best resource for the amount of money you can pay.



Sheri Chaney Jones is a social entrepreneur with more than 20 years’ experience helping mission-driven organizations save money, achieve performance goals, and operate more efficiently through performance measurement and evaluation. She is the co-founder and CEO of SureImpact, a high-growth tech startup, and the founder and president of Measurement Resources,  Sheri is an author, professor, and internationally recognized expert, believing in data, metrics, and accountability. She regularly keynotes conferences and events where she speaks about data-driven strategy and decision-making.

Sheri is also the author of the award-winning book, Impact & Excellence: Data-driven Strategies for Aligning Mission, Culture, and Performance in Nonprofit and Government Organizations, published by Jossey-Bass in 2014.



SureImpact is a user-friendly case management platform that thinks like a collective impact outcomes generator. SureImpact was built for the social sector by people with who have been working in the government, nonprofit, and collective impact initiatives for over ten years. SureImpact enables day to day case management and data collection, while also enabling organizations to manage, measure, and communicate their unique social impact.