Beyond the Pitch

Juiceboxx Successfully Funded on Kickstarter

On April 16, we blogged about Juiceboxx, Inc., a company founded by Ohio State students. The Juiceboxx team won first place in the Ohio State Business Plan Competition. (Disclosure: Several TechColumbus folks coach and mentor students for this competition.)

The company’s first product is a stylish case for your MacBook charger that protects the power cord from fraying. The product was designed by Lucas Williamson and Scott Scherpenberg, founders of the company.

Juiceboxx began a Kickstarter campaign in April; When we blogged it, the company had just reached $10,000 toward its $25,000 goal. That was 13 days ago. Last night, Juiceboxx announced that they had reached 101 percent their goal, raising $25,659 from 680 backers.

The Juiceboxx Kickstarter video was shared more than 1,500 times on Facebook and their link was tweeted more than 500 times.

There’s a message here.

  • Collegiate business plan competitions help impart entrepreneurial spirit and hands-on learning about starting a company—no matter what the cynics may say.
  • Social media leverages the power of human relationships and the passion of creative new ideas, making entrepreneurial endeavors possible faster and with less capital than ever before.
  • Crowdfunding is an amazing way to raise money for a prototype, validate a market concept, and spread the buzz and fun of entrepreneurship.
  • Practically anyone can participate. Most Juiceboxx backers (currently 583 of the 680) pledged between $18 and $60. Sixty percent of the $25K+ total came in amounts between $20 and $30.

Juiceboxx’s Kickstarter listing has two more days to go. If you haven’t joined in yet, the crowdfunding clock doesn’t run out until Wednesday night.

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