Beyond the Pitch

InfoMotion Sports Technologies Featured in Sports Illustrated and in Apple Stores


Having a client whose product is featured in Sports Illustrated and Apple online is better than making a basket from mid-court.

Especially when that client is also recognized with a triple play—as a CES Innovation 2014 Design and Engineering Award Honoree in three categories—Embedded Technologies, Gaming Hardware & Accessories, and Fitness.

InfoMotion Sports Technologies makes the 94Fifty Smart Sensor Basketball. There are nine sensors hidden inside this regulation size, weight, spin, and bounce basketball that measure motion as you dribble, pass, and shoot.

Bluetooth technology inside the ball works with a free iPhone app that gives users the choice hundreds of drills and workout options to improve their skills. Feedback—both audio and visual—is instant. Using the 94Fifty is like having your own personal coach in the driveway or on the court.

The 94Fifty is available exclusively through Apple stores and Apple online for $299.95. There is also a 28.5-inch model for women and youth.

The founders and management of InfoMotion are seasoned entrepreneurs with first-hand experience in sensor technology, online gaming, sales and marketing, raising capital, and, of course, basketball.

This is a key point about successful new companies. Their founders understand their markets, industries, and most of all their customers.

*The Innovation Design and Engineering Awards are sponsored by the Consumer electronics association (CEA).
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