About Faye Hayes

Faye Hayes, began her journey as a freelancer, developing SaaS products for non-technical startup founders. She then honed her skills as a software engineer at VC Firm Backstage Capital and later at Strongsuit, a VC-backed company. Throughout her career, she noticed a recurring problem: founders were paying sky-high prices for simple MVPs, working with teams who didn’t understand their vision, and often ending up with nothing to show for it. Determined to make a difference, Faye founded YoucoLabs—a company that genuinely believes in its clients’ visions and delivers excellence at every stage.

We don’t just tick off features and call it a day. We start by getting to know your business mission and goals, so we can create a product roadmap that can grow with you. We believe tech doesn’t exist in a vacuum. Our approach is holistic, looking at your business goals, revenue targets, marketing strategies, and internal processes. We don’t just build software; we become your tech partners, fully invested in your success.

With nearly a decade in the startup space, I’ve helped early-stage founders validate their ideas, build smart, and ship fast. I blend technical know-how with strategic thinking—whether it’s getting a product to MVP, scaling systems, or just bringing a chaotic vision into focus.