Beyond the Pitch
Product and Service Creation I – Evaluating Your Idea
Instructor: Paul Proffitt, SunDown Group
Believe it or not Innovation and Creativity is a process. You actually have to work at it to come up with ideas. Very rarely does lightning just strike your brain, unless your idea is a lightning rod directly attached to your skull, but I digress. This session will walk you through some of the strategies and activities you can do to come up with ideas for your next great product or service and evaluate that idea to see if there are actually customers willing to buy.
This course is structured in a lecture and workshop format; giving you not just the theory, but real world scenarios.
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