Beyond the Pitch
The One Strategy The World’s Top 50 Brands Use To Outperform Competitors, Attract Loyal Customers & Engage Employees
Part of Innovate New Albany’s TIGER Talks Series:
There is a fundamental disconnect between the way we build and market our businesses today and what our customers, employees, communities and shareholders truly care about. As a result, most businesses are lost in a sea of sameness, spending money developing products and services that people don’t want, on advertising that doesn’t resonate, while employee happiness and productivity is at an all-time low.
The world’s most successful companies have not only recognized this, they have a solution…and it’s working.
In this talk we will cover:
- The long-held beliefs of business that were the standard for 200 years, yet today are preventing you from attracting customers and employees, benefiting your community and satisfying shareholders.
- The one strategy that high-performing companies focus on before anything else to outperform, outlast and out-innovate competitors.
- How you can use this strategy to replicate the successes of the world’s most successful companies.
Barry Chandler specializes in business building, brand strategy, and marketing. A small business owner since 2003, he has launched three (and sold two) strategic consulting businesses and worked with more than 500 businesses and organizations from pre-revenue startups to publicly traded organizations to help them drive margins and identify a differentiated brand position to grow faster.
Barry trained as a hotel manager in Ireland before being part of the management team of hotels and cruise lines around the world.
In 2014 he co-founded Storyforge to help ambitious organizations change the world by discovering their singular purpose, forging their story, and aligning their positioning, people, products and profits with it.
11:30a – Networking
12:00p – Speaker
1:00p – Group Meeting Concludes & Networking Resumes
Free! (Lunch included)
– See more at: http://www.innovatenewalbany.org/events/350/the-one-strategy-the-world%e2%80%99s-top-50-brands-use-to-outperform-competitors-attract-loyal-customers-engage-employees/#sthash.2XXl9I4k.dpuf
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