Beyond the Pitch
Modeling & Predictive Analytics: Making the Most of Your Data
This talk outlines how businesses big and small can use existing data to understand and prioritize customer needs. This will detail how search algorithms process consumer search information, how customer relationship management software stores and interprets data, and how that data can be modeled and analyzed to understand customer behavior. Ultimately, that data can be used to predict outcomes, refine marketing strategies, and cultivate meaningful customer relationships.
Bill Balderaz is the president and founder of Futurety, a data-driven marketing consulting firm. As president and founder, Bill helps organizations derive insights from data to predict customer behavior and deliver smarter, faster marketing programs.
Previously, Bill was founder and president of Webbed Marketing, which went from a one-man consultancy to one of the fastest growing interactive marketing agencies in the Midwest. Through the evolution of Bill’s career, he’s always found himself working in industries in their very earliest stages. Starting in 1998 (the same year Google was founded), he worked in search engine optimization, online advertising, and eCommerce. In 1999, he worked for one of the first companies developing HTML-based online learning. In 2005, five years before the iPad was invented, Bill worked on a concept for a tablet-based electronic health records software. He also worked in social media and viral marketing in 2006 (the same year YouTube and Twitter were founded).
Bill has spoken at more than 150 conferences from New York to California on topics related to public relations, sales, innovation, marketing, healthcare, search engine optimization, data mining, social media and more. He’s also been featured in more than 100 media outlets, including The Wall Street Journal, Money Magazine, and NPR.
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