Beyond the Pitch

Marketing on a Shoestring Budget: Real Lessons from the Field

When: 5:00 p.m.
Where: Educational Service Center of Central Ohio | 2080 Citygate Drive | Columbus, OH 43219


Sometimes you just have to be creative! Come listen to a panel of experts share their war stories of marketing with a limited to nonexistent budget. Get one-on-one consulting from professionals who have been there before. Leave with a tried & true tip sheet of practical advice on low cost marketing tactics that can help boost your business to the next level.

This workshop will take place on January 30, 2018. Registration will begin at 5:00 pm, and the workshop will take place from 5:30 to 7:30 pm. Seating is limited to 60 workshop participants.

Registration is required, and pricing per person is as follows:

  • $30 for General Admission

If your social enterprise is interested in having a profile listed on SocialVentures’ online Marketplace, please contact Molly Tafrate by sending an email to molly@socialventurescbus.com. You may also apply online for a listing.

About the Instructor: Mark Cardwell

Mark Cardwell is the Founder and Lead Consultant of READY LLC as well as the founder and Executive Director of the Ohio Marketing Association. READY LLC, is a social enterprise development consultancy preparing non-profit organizations and social entrepreneurs toward impact investment readiness. The Ohio Marketing Association (OMA) is a member-based nonprofit. Its mission is to strengthen nonprofit impact through education. OMA creates online courses, customized training, webinars, workshops, events and professional consulting – empowering nonprofits to market their missions, programs and services more effectively.

Mark has 20 + years of experience as an executive level marketing professional including media sales, communications and marketing planning. Mark has filled professional roles with the Columbus POST newspaper, BlueChip Broadcasting, The American Red Cross, OSU Medical Center, Goodwill Rehabilitation Center, and United Parcel Service. Mark has a long history of community service and has served as a board member and or advisory committee member of various non-profit organizations including the Columbus NAACP, United Way of Columbus, the Columbus Zoo, Mental Health Association of Franklin County and others.

Mark is currently a board member with Ethiopian Tewahedo Social Services (ETSS) serving as the chairperson for the HR Subcommittee. He is also a board member with the Franklinton Playhouse. A graduate of the Ray Miller Institute for Change and Leadership Mark also completed the Wells Foundation course on Impact Investment and Enterprise Development in 2016. Mark holds a Bachelor of Fine Arts from the Columbus College of Art and Design.

  • Get startup tips and resources delivered directly to your inbox.

  • Resources

    Getting Started
    Tips for turning a concept into a company

    Getting Customers
    From honing your pitch to getting your first customer

    Success Stories
    Entrepreneur Success

    Getting Funding
    How and where to get the cash you need to grow

    The Hard Stuff
    How to navigate hiring, taxes, legal and more

    The Network Effect
    Making the right connections at the right time

    #Startup Buzz
    The news and trends that matter to you

    Rev1 News & Events
    The latest buzz and networking opportunities