Beyond the Pitch

How Big is Your Market? Size It to Drive Sales

When: 11:30AM
Where: 8000 Walton Parkway, Suite 200 - New Albany, Ohio

Part of Innovate New Albany’s TIGER Talks Series:

If you could sell to everyone in your market how many people would that be? Learn the fundamentals of TAM, SAM and SOM to size your market and get focused with your selling efforts.

In this session, you’ll learn how to:

  • Calculate your TAM, SAM, and SOM
    (Total Available Mkt., Serviceable Available Mkt. and Serviceable Obtainable Mkt.)
  • Identify early adopters
  • Leverage your advocates to grow sales and market share

GregGreg Pugh is SVP, Customer Acquisition at Rev1 Ventures. Greg helps technology startups navigate the concept and seed stages of development. There’s nothing he would rather be doing than working directly with concept and seed stage entrepreneurs to achieve market validation, find first customers, or hit milestones that make a business attractive to investors. Greg has a BS degree in Physics Education (meaning he’s trained to teach quantum theory—not to coach track and field) from The Ohio State University.

11:30a – Networking
12:00p – Speaker
1:00p – Group Meeting Concludes & Networking Resumes

Free! (Lunch included)

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  • Resources

    Getting Started
    Tips for turning a concept into a company

    Getting Customers
    From honing your pitch to getting your first customer

    Success Stories
    Entrepreneur Success

    Getting Funding
    How and where to get the cash you need to grow

    The Hard Stuff
    How to navigate hiring, taxes, legal and more

    The Network Effect
    Making the right connections at the right time

    #Startup Buzz
    The news and trends that matter to you

    Rev1 News & Events
    The latest buzz and networking opportunities