Beyond the Pitch
Growing Your Business Through Digital Marketing
In this session, we explain the Cultivate Growth Track, our overall approach to expand your SOM (service obtainable market) through an iterative process of Gathering business intelligence, Analyzing and Acting on that information. We explain why the “launch and iterate” model of the Growth Track is superior to the “build and hold” approach used by most companies for their website. The presentation will overview the landscape of tools available for the small business website and the pros and cons of each approach. All small business owner attendees will be able to claim their free listing on the CultivateColumbus.com local business directory.
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